My Role: In-House Digital Designer
Art Direction and Brand Identity created by Kim Smith.
Indie & Main
B2B Wholesale Marketplace
Indie & Main wasn't your average marketplace. It was a personalized and curated resource for independent retailers. Imagine Etsy, but for independent shops seeking unique wholesale products.
I spearheaded 30+ omnichannel campaigns in a dynamic startup setting, employing motion graphics and compelling copywriting to tell product stories. As part of the UX Initiatives Team, I leveraged customer feedback and behaviors to ensure seamless user experiences across digital platforms.
Indie & Main wasn't just a design job; it was about giving small businesses the tools they needed to thrive.
Brand Design & Visual Strategy | Web Design | Email Design | A/B Testing | UX/UI Design & Research | Brochures and Marketing Collateral | Shortform Video | White Papers | eBooks | SEO | Experience (CX) Journey Maps | Social Media Marketing Graphics | Presentation Templates | Proposal Documents | Infographics and Charts | Data Visualization | Custom GIFs | Copywriting
We introduced Curated Stories, a series of weekly omnichannel product campaigns.
We marketed trending products to small retailers based on social media trends and seasonal best-sellers. Each Curated Story, created by myself and another designer, included a landing page, email campaign, social media assets for Instagram and Facebook, staff picks, a trend report in short-form video, and web billboards.
Through visually engaging email marketing and A/B testing, I contributed significant growth in monthly B2B customer email campaign metrics. Our average CTR of 3.2% far exceeded the retail industry's average CTR of 0.7%.
For the company's 1st birthday, I had a custom cake made with our logomark and created a stop-motion animation for social media. I can confirm that it was delicious.
