Neat Freak
My Role: Graphic Designer
I created a logo and advertisements for a university assignment to promote a hypothetical organizational company. I conceptualized the brand name and target audience, sketched various design concepts, and selected one to refine digitally. The final logo uses custom typography to create a modern and playful visual identity. I created package design and branded apparel and merchandise to broaden the branding.
Brand Design & Visual Strategy | Logo Design | Business Cards | Marketing Collateral | Posters, Signage, and Wayfinding | Package Design | Swag and Apparel
I sketched conceptual companies Neat Freak and Vessel, ultimately choosing Neat Freak. I used letterform counters and apertures in the logo's letterforms to imply organizational containers.
