Crimson Pride Challenge Fundraiser
My Role: Athletics Graphic Design Intern
The Crimson Pride Challenge is a yearly fundraising competition for Bridgewater State University's athletics department. It is facilitated through social media, and both varsity and club teams compete against each other to collect funds for their respective teams. I created a campaign for the Athletics Department that complemented BSU's branding while establishing its own distinct identity. The campaign succeeded, and we raised $82,595.11 (which jumped to $83,317.65 after the official closing date) through social media fundraising.
Campaign Design & Visual Strategy | Web Design | Social Media Graphics | Social Marketing Analytics | Apparel Design | Buttons and Magnets | Custom GIFs
Student Fundraiser Swag & Marketing Collateral
Campaign Results
The Crimson Pride Challenge campaign raised the highest amount of funds in the University's history.
$83,317.65
Amount raised for the Crimson Pride Challenge through social media. This was the most successful Crimson Pride Challenge campaign in the University’s history in terms of donors and the amount raised for the teams.
1335 Donors
Students, faculty, employees, family members, and more
3000+ Social Media Interactions
Social media graphics saw an increased click-through rate of 1.2x and 2x engagement on social media platforms like Instagram, Facebook, and Twitter than prior years.