Chad’s
Kitchen

My Role: Graphic and Brand Designer

Brand Identity for a Local Restaurant

I looked locally to rebrand a small cafe restaurant in my hometown, where I created conceptual deliverables to address the mismatch between the brand identity and its customers. I created a versatile brand identity for food and beverages that accommodates the chef's experimentation with different menu offerings.

Brand Design & Visual Strategy | Logo Design | Package Design | Brochures and Marketing Collateral | Business Cards | Proposal Documents | Mailers and Letterhead | Apparel and Swag | Posters, Signage, and Wayfinding

Head Chef and manager Chad is the face of the restaurant. I frequented the restaurant to learn who the regular customers were, what the atmosphere was like, what items were the ‘hero’ dishes on the menu, and any other hints to help inform my design.

To help the client implement the new Chad's Kitchen brand,
I designed a brand identity guidelines manual.

Initial Sketches and Ideation

Previous
Previous

Crimson Pride Challenge

Next
Next

Neat Freak